Types and Forms of Communication | Advantages

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In this blog post we are going to be looking at the types and forms of communication in Commerce, advantages and disadvantages of communication.

Types And Forms Of Communication

  1. Written communication
  2. Oral Communication
  3. Non verbal Communication
  4. Visual Communication

1. Written Communication: This occurs when people communicate in written forms. This is the application of group of alphabetical symbols of the language choosing to convey the message to the receiver. It provides permanent records and information are documented.

Advantages of Written Communication

  • Written communication provides permanent records.
  • It removes the necessity of personal contacts.
  • The receiver can read the message as often as he wants.
  • It is more reliable than oral communication.
  • Provides recorded precedent, which can be used in the law court.

Disadvantages of written Communication

  • It takes time to prepare
  • It can be expensive to produce written message.
  • It creates maintenance problem in terms of space at Bulky files and and piles of paper are used.
  • Senders is not sure whether his message has been received or not.

2. Oral Communication: This occurs when people communicate in spoken language, face-to-face or over an electronic medium.

Advantages of Oral Communication

  • It is very fast
  • Provides immediate feedback.
  • Easier to maintain secrecy.
  • It cost little money.

Disadvantages of Oral Communication

  • It consumes precious time
  • Lacks aid to human memory.
  • It can the distorted or misunderstood.

3. Non verbal Communication: This is a method of communication, which employs the use of symbols, facial expression, pictures and gesticulations, e.g, traffic signs.

Advantages of non verbal Communication

  • It saves time.
  • It serves the problem of linguistic.
  • It makes verbal communication more effective by supporting it with visual stimuli.

Disadvantages of non verbal Communication

  • Only simple and limited message can be sent.
  • This form of communication can be easily misunderstood.
  • It is expensive when photographic films are used.

4. Visual Communication: This is a types and forms of communication which involves the use of the sense of sight or eyes only in disseminating information. Common means of visual communication involves the use of television, film show.

Advantages of Visual Communication

  • It can reach many people at fixed date and time.
  • The information can be stored.
  • It does not waste time.
  • it can also be useful to the deaf but literate people.

Disadvantages of Visual Communication

  • It may be expensive to operate, e.g, television.
  • The information can only reach the wealthy and literate members of the society.
  • Questions cannot be asked or matters being discussed in television, etc.

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