Television Advertising: Advantages and Disadvantages

Title: Television Advertising – advantages and disadvantages

Contents

1. What is television advertising?
2. Advantages of television advertisement
3. Disadvantages of television advertisement.
4. Quick Revision Questions for Students.

See Also

• How to use social media to grow your business
• Types and methods of advertising, meaning, roles and examples.
• Digital Marketing Strategies For small business

Television is a medium of advertising which is audio-visual (oral and visual) attracting the largest audience. It provide certain features like sound, movement and colour. Television is idea for advertising products where action is involved or a demonstration is to be made. Some special TV programs can be sponsored by the advertising firms which in turn insert their adverts while the programe is on air or advertisement slot can be placed at intervals on programs that attract large audience, e.g, Network news at 9:00 p.m. on NTA. Television advertisement is very effective.

Advantages of Television Advertising

We have the advantages and disadvantages of television advertisement, here are the advantages:

1. Television has large audience reach.
2. In this kind of advertising, there is more sensory stimulation as it gives live and direct display.
3. It brings high prestige.
4. The true form and colour of the product can be easily seen.
5. It is idea for the demonstration of method of usage.
6. Understanding of advertisement is simple and quick for viewers.
7. Television Advertising makes it possible to see and hear information about the product at the same time.

Disadvantages of Television Advertising

Television advertisement has advantages and also disadvantages, so here are the disadvantages:

1. It is the most expensive medium of advertising.
2. Impulse buying may be misleading.
3. Only people with television can be aware of the product advertised.
4. When there is power cut, advertisement cannot be watched.
5. There may be wasted coverage.
6. Photo tricks and exaggeration employed about a product can mislead the viewer.
7. There is no time to convey a lot of information.
8. It is prone to censorship.
9. Television advertisement is transient, i.e., not long lasting.

Quick Revision Questions for Students

1. What do you understand by television advertisement?
2. Outline five advantages of television advertisement.
3. Outline five disadvantages of television advertisement.