Welcome to this hall on the meaning of Pre-packaging, Advantages and Disadvantages
Contents
At the end of this article students should be able to:
- Define the meaning of pre-packaging
- List the advantages of pre-packaging
- And also list the disadvantages of pre-packaging
- Revision Questions for Students.
Meaning of Pre-packaging in commerce
Meaning: Pre-packaging is a system whereby goods are packed, wrapped or put inside containers, weighed and priced before they are arranged on the shelves in a store. In other words, it is a technique whereby retailers sell goods already weighed, measured and packaged by manufacturers.
Customers feel satisfied when buying pre-packaged goods because the correct weight and cleanliness of the goods have been assured. Pre-packaging draws the attention of the customer to the goods and also prevent imitation of such goods from any angle. Pre-packaging allows for easy handling and attractive packets of a good selling point. Much of pre-packaging is done by manufacturers, but many supermarkets now pre-package perishable good such as meat and vegetable. Since each packet contains a known weight of the goods. Prep packaging saves time as the customer’s merely select the weight or size of the goods they required. Pre-packaging is one of the modern trends in retail trading.
Packaging: Packaging is defined as the act of introducing good container for a product so as to make it look attractive. It is also for protecting the product and aids its handling.
Advantages of Pre-packaging
- Easy identification of products: Pre-packaging ensure the easy identification of products or goods by customers.
- Relive of burden: Since pre-packaging is done by the manufacturers, the middleman are relieved of the burden of packaging.
- It ensures quality of goods: Pre-packaging helps to ensure that retailers do not tamper with the quality of the goods.
- Facilitate self-services: Since the packaged goods are standardized, self-service retailing is facilitated.
- Means of advertisements: The goods advertise themselves anywhere they are displayed because they can easily catch the attention of the customers.
- Possibility of branding and labeling: Branding and labeling are possible only when goods are pre-packaged.
- Ease of handling: When goods are packaged, it will be very easy to handle them.
- It eliminates false information: Pre-packaging by the manufacturers or by the wholesalers, helps to eliminate false weight and false measurement by unscrupulous retailers.
- Protection of products: Pre-packaging protect the products as they are moved from sellers to buyers or even in the process of the product being used by buyers. This can be in form of prevention of deterioration, evaporation, loss, etc.
- Rotation of buyers and sellers: Pre-packaging protects both the buyers are sellers especially for corrosive goods e.g, chemicals like acids.
Disadvantages of Pre-packaging
- It is expensive: Pre-packaging is expensive and the cost of packaging is usually passed on to the customers.
- Prevent actual inspection of goods: Pre-packaging prevent actual inspection of goods by the buyers.
- Increase in price: The cost of the containers, cans, wrappers, etc are added to the actual price and this makes the price to go higher.
- False information: Buyers at times may be compelled to rely on the information stated on the package and such information may be deceitful or misleading.
- Environmental pollution: End users of pre-packaged goods often litter the streets with wrappers and empty containers and this tend to make the environment untidy and dirty.
Revision Questions for Students on the meaning of Pre-packaging
- What is the meaning of Pre-packaging?
- Outline five advantages of pre-packaging
- What is packaging?
- Outline five disadvantages of Pre-packaging