Functions of Advertising Agencies in Nigeria

Title: Functions of advertising agencies

Introduction

“Discover the key functions of advertising agencies in Nigeria, including market research, creative development, media planning, digital marketing, branding, and campaign execution, tailored to the dynamic Nigerian market.”

See Also

• Television Advertising, Advantages and Disadvantages
• Merits and Demerits of Advertising
• Advantages and disadvantages of Radio Advertising

Meaning Of Advertising Agencies

Advertising agencies are specialized in the planning, creating and placing of advertisement in the media. The agency functions between the advertiser and the media owners. There are many advertising agencies operating in Nigeria, e.g, Lintas Nigeria limited, Rosabel advertising and insight communications.

According to the association of advertising practitioners in Nigeria, an agency is one which is able to offer client services, creative services, mechanical production and placing of advertisement. In other words, advertising agencies are independent organizations of creative and business people who specialize in the development and preparation of advertising plans, advertisements and other promotional tools.

Functions of the Advertising Agency

1. The agencies creates advertising copy.
2. They buy airtime and media space for advert placement.
3. The agencies advice clients on advertising strategies and the media to use.
4. They also conduct market research.
5. They help to assist the advertisers in planning an executing its advertising program.
6. An agency’s art department lays out advertising copy.

Role of Advertising

1. One of the role of advertising agency is to inform customers about existence of new products in the market.
2. Advertising agencies arousing the customer’s interest and by so doing persuade them to buy the product.
3. They educate consumers on the usage of the product and the benefits to be derived.
4. Advertising agencies build a corporate image for a company.
5. Advertisement agency is facilitate sales for a firm, and as a result the turnover and profit of a business may be enhance.
6. Advertisement agency provide information that are needed by consumers. Such information as quality, price changes and special offers are provided.

Advertising agencies in Nigeria operate in a diverse market, tailoring their services to the unique cultural, social, and economic dynamics of the country

Quick Revision Questions for Students

1. Define advertising agencies.
2. State five functions of advertising agencies.